NewsSports Hearst NOJHL Franchise Has New Name And Logo SHARE ON: Nick Birnie, contributor, Wednesday, Apr. 19th, 2017 Photo Credit: Hearst Lumberjacks Official FB Page Hearst’s new NOJHL franchise has a name and logo to match. Announced this week, the team name will be Lumberjacks for their inaugural 2017/18 season. The team will wear a black, orange and white colour scheme, a nod to Hearst native Claude Giroux’s Philadelphia Flyers. The team owners say Giroux has played a big role in the team’s creation, so the logo and colour scheme was their way of saying thanks.